Market Segmentation in Healthcare Assignment Example | Topics and Well Written Essays - 750 words

Market Segmentation in Healthcare - Assignment Example With the development of many technologies, companies are benefiting from this strategy because they carry out due diligence to know the likely risk they are to encounter hence adapting to market segments. First, market segment helps organizations in reducing risk by knowing when, how and where to channel their products and services upon production (Kotler, 2003). It assists the organization to know when and how to market their products and serviced depending on their target markets. Secondly, segment marketing assists organizations in increasing marketing efficiency because it directs them to the target consumers, hence minimizing other wastages (Kotler, 2003). It allows organizations to produce or distribute goods and service according to a segments’ characteristics, which is very effective. In many cases, organizations make losses when they produce goods and offer services without knowing their target markets or audiences (Brown, 1996). Thirdly, market segmentation helps com panies to study consumer behavior, which is useful in pre-focusing of sales volumes and in making recommendations (Kotler, 2003). Organizations that conduct market segmentation knows the seasons when their target consumers are active in buying; hence, they can use this information in planning their productions as well as in focusing the sales volume (Walston, Kimberly & Burns, 1996). Market segmentation is divided into four levels, namely; geographic, demographic, psychographic and behavioral segmentation, and they serve different purposes depending on different factors (Kotler, 2003). Geographic segmentation is a strategy where a company or an organization sells its products and services in certain places in the world or in a defined boundary where it perceives to impact its marketing mix (Nobel & Mokwa, 1999). Demographic segmentation is where an organization divides its market as per gender, age, income, and household income, as opposed to all consumers in the market (Nobel & Mok wa, 1999). In this case, an organization becomes specific to the target gender, age, and income when entering a market.

Essel Group Essay Example for Free

Essel Group Essay I wish to thank my parents for their undivided support and interest who inspired me and encouraged me to go my own way, without whom I would be unable to complete my project. At last but not the least I want to thank my friends who appreciated me for my work and motivated me and finally to God who made all the things possible Zee Entertainment Enterprises Ltd It is the second-largest Indian media and entertainment company based in Mumbai, Maharashtra. It is a subsidiary of the Essel Group. The companys Chairman, Managing Director and Founders are Subhash Chandra and its Chief Executive Officer is Puneet Goenka. Through its strong presence worldwide, Zee entertains over 670+ million viewers across 168 countries. History The company was launched on 15 December 1991 and was previously known as Zee Telefilms until 2006, when it was renamed and the news and entertainment units were spun off into four smaller divisions. Zee currently operates over 15 different television channels, a cable company Siticable, a record label Zee Records, a production company and other businesses as well. It has expanded operations abroad, with several of its channels available in the UK and U. S. s well as Africa and Asia. In 2002 Zee Entertainment Enterprises acquired a majority stake (51%) in ETC Networks. In 2006, they acquired Integrated Subscriber Management Services Limited and in November 2006, Zee acquired an interest (50%) in Taj television TEN Sports. In February 2010 Zee Entertainment Enterprises acquired an additional stake (95%) in TEN sports. As Zee Telefilms, the company formed part of BSE Sensex from 2000-2005. The news and regional entertainment channel business was spun off into a separate company in 2006 under the corporate banner Zee News Ltd. 982 The Company was incorporated on 25th November, and it obtained the Certificate of Commencement of Business on 5th January 1983 as Empire Holdings Ltd. in the state of Maharashtra. It was promoted by the Essel group of companies, comprising Sanjay Badgamia, Vasant Parekh and Ashok Kothari. The main object of the company business was of entertainment software. 1992 It entered into the business of entertainment software and subsequently the name was changed to ZEE Telefilms Ltd. The Company co-promoted Essel Packaging Ltd. the partnership company of the Essel group in 1982. The Company produces/develops Hindi films, serials, game shows, children programmes etc. The Company would also commission serials, game shows etc. , through directors/producers on contract basis, purchase rights of Hindi films, serials and other programmes from the producers for a predetermined period. 1993 ASSPL became a wholly owned subsidiary of the Company. During the year, the Company entered into an agreement with the Mauritius Broadcasting Corporation for supply of programme software to ZEE TV. During August, the Company issued 89, 28,000 rights equity shares of Rs 10 each at a premium of Rs 20 per share in proportion 12:1. Another 90, 00,000 shares were offered at a premium of Rs 20 per share through prospectus as follows: 9, 00,000 shares and 27, 00,000 shares reserved for allotment to FIIs and NRIs (repatriation basis) respectively. Only 21, 90,300, shares were taken up by NRIs. Of the balance 10,000 shares reserved for allotment on preferential basis to employees (only 4,100 shares taken up). Remaining 45, 90,000 shares along with 5, 15,600 shares not taken up were issued to the public (of these 4, 98,000 shares taken up by FIIs and 17,600 shares by public). 1994 The Company promoted Siti Cable Venture for provision of integrated cable network facility to individual cable operators on a city by city basis and function as a city TV station. The Company also proposed to develop Pay TV industry and with this in view is jointly promoting Zee Cinema, the first Hindi movie Pay TV Channel along with the News Corp 995 The Company along with NewsCorp’s promoted another company viz. Programme Asia Trading Company Private Ltd. (PATCO) for programme supplies to EL TV and Zee Cinema Channel. Asia Today Ltd. and Zee Telefilms Ltd. entered into a sale and purchase agreement for production, procurement and provision of Hindustani entertainment software from India and export the same to Hong kong for transmitting such software on ZEE TV Channel. 1996 Pref. shares redeemed during th is year. 1997 3, 00,000 pref. shares were issued. Walt Disney animation films will be telecast every day for two hours on Zee TV from February 1 following an agreement reached between Buena Vista Television India and Zee. In order to bring the first of its kind `Zee Cine Awards to millions of TV viewers across the globe, the Zee Network has tied up with the 150-year old world audit major, Price Waterhouse (which incidentally is the auditing firm for the Oscar awards also) and the market research firm Gallup MBA. 1999 As part of its expansion plans, ZTL will increase its authorised capital from Rs 50 to Rs 75 crore. Zee Telefilms Ltd (ZTL) shareholders approved an increase in the companys authorized share capital from Rs 50 crore to Rs 75 crore to safeguard itself from any fund shortfall required for the ambitious projects envisaged in the face of technological convergence. Subhash Chandra-promoted Zee Telefilms Ltd (ZTL) has tied up with French major Canal Plus for its proposed digital TV service, a precursor to a KU-band direct-to-home (DTH) service. ZEE TV will launch three new channels in Europe and start broadcasts in eight regional languages in India during an action-packed six months expansion programme. Zee Telefilms Limited (ZTL) will soon launch three English language channels, including a news channel called the Asian News Network, thus taking head-on its partner-turned-competitor Star TV. Zee TV up to 1999 has been operating four channels, three of which were being played out of STAR TV facility in Hong Kong on lease basis. With the growth of the network into eleven channels, the launch of the DTO bouquet and the Alpha channels including the English channels, a decision was taken to install a fully owned facility in Singapore which can play-out ten channels. This facility was set up in a record time of three months and has been fully operational since middle of March 2000. In September 1999, ZTL acquired Zee Multimedia Worldwide Limited (ZMWL). Following this acquisition, all the international operations including the broadcasting business of ZMWL came under ZTLs control. ZTL acquired NewsCorps 50% stake in Asia Today Limited (ATL), Siticable, and Programme Asia Trading Company Ltd. and now owns 100% of these businesses. The consideration paid for the acquisition was USD 296. 51 million 2000 Zeenext. com, the Internet portal site of the company subsidiary EConnect India Ltd, and mobile Internet firm Unimobile. com that they had tied up to offer zee next portal contents to wireless communication devices. Zee Telefilms has emerged as the new market mover on Dalal Street. Zee Telefilms signed a MoU with Asia net Communication Ltd. for consolidating Zees entry into the South Indian regional channels. Zee Telefilms will set up 500 Internet kiosks, named eZee centres, across the country as part of its e-commerce initiatives, senior company. Zee Telefilms has been awarded the prestigious Ground Breaker award as the top national programmer by the US-based trade publication, Multichannel News International. Media and entertainment major Zee Telefilms has acquired 26 per cent stake in Aplab Ltd, an electronic equipment market. Zee Telefilms will launch Basic Education Support Television in April 2001 a project aimed at educating the rural India through the television medium. Zee Telefilms Ltds American Depository Receipts/American Depository Shares issue worth . billion. Zee Telefilms Ltd aims at a 1:1 debt-equity ratio for its Rs. 2,400 crore outlay to set up a fibre-optic and coaxial network across 26 cities in the country. The Company and TransWorld International have joined their bids for the telecast rights for the cricket World cup tournaments for 2003 and 2007. Zee Telefilms subsidiary Zee Publishing has been hived off as a separate company. Zee Telefilms Ltd will be launching its sports channel, tentatively christ ened, zee Sports, on 1st October. Zee Telefilms Ltd. will float a new joint venture company with the Hollywood studio, Metro Gold-wyn Mayer Inc (MGM) to operate aco-branded movie channel exclusively for the South Asian market 2001 In May, 2001, Zee Telefilms has decided to induct a strategic partner, preferably an international media major to strengthen its financial and technical strengths to achieve high growth in the field of convergence. ZTL has converted its flagship Zee TV into a pay channel with effect from 10 June 2001. 2002 Zee Telefilms has come out with Open offer to acquire 23,39,900 fully paid-up equity shares of Rs 10/- each of ETC Networks. It represents 20% of the voting equity share capital at a price of Rs 31. 52/- per fully paid up equity share. The issue opens on 3rd Apr. 2002 and closes on 3rd May 2002. Zee Telefilms Ltd has informed that Zee TV Partners Cartoon Network, Snap Ties with Nickelodeon. Zee Telefilms took a controlling stake in ETC Networks in June 2002, following a memorandum of understanding (MoU) signed between the two companies in February this year. As per the MoU, Zee was to acquire 57 per cent in ETC in two stages for Rs 25 crore. 2003 Zee News is attempting to give a full perspective of the stories by Following them to the cores. In this regard, it has launched a new programme, known as Zee Follow Up. The new programme will pick up the loose string of hundreds of stories that once made headlines but somewhere down the line lost their steam. Zee News is attempting to retrace history by keeping the viewers abreast of what had occurred since, the report said. Decides to persist with its plan of showing Thursday Bollywood blockbusters Hits upon a new income stream to boost revenues by permitting other international news channels to beam its exclusive footage and programmes for a fee. Delgrada, an overseas corporate body owned by the promoters of ZEE Telefilms, pledges an additional 3. 1 crore shares or 7. 6% of the equity capital of Zee Telefilms held by it in favour of Credit Suisse First Boston, Singapore Mumbai High Court stays Zee TVs daily and Sunday lottery draws Share price slumps to four-year low of Rs 60. 5 on 01/04/2003 Zee News starts new programme Zee Follow up through which it is attempting to retrace history by keeping the viewers abreast of what had occurred since Zee, Turner International expand partnership with 3 new channels wherein Turner will be the advertising sales agent for Zees English entertainment and lifestyle channels, Zee English, Zee MGM and the recently unveiled Trendz channel Announces its la carte price lis t for bundling channels Govt cancels Zee Telefilms plea for bundling its channels Promoters’ stake in Zee comes down to below 51-pc, stands at 50. % Zee News launches a new logo and a new advertising campaign with the baseline Haqeeqat Jaisi, Khabar Waisi Foreign shareholdings in Zee Telefilms surge to 58% Promoters of Zee offload 3% shares to FIIs Zee becomes first to get Letter of intent for DTH operation in India 2004 ? Zee announces launch of new religious channel Jagran ? Churu Trading Co. Pvt. Ltd, has purchased 3415518 equity shares of the Company from Livewire Programme Trading Co. Pvt. Ltd. Zee Telefilms announced the launch of a separate encrypted beam for Singapore ? BT Broadcast, ASCEL join hands to offer teleport services to Zee 2005 ? Zee Telefilms Ltd launches separate sports channel. ? Zee Tele teams up with IBM Global. ? Zee Network in alliance with Pan Global TV. ? Zee join hands with Malaysias Astro to launch Hindi channel. ? Zee TV has announced the launch of an interactive game show Kam Ya Zyaada. 2006 ? Zee Telefilms acquires 50% stake in Ten Sports. ? Zee Network launches new channel in Indonesia. Zee to acquire 60 pc stakes in Venus Films. 2007 Zee Telefilms Ltd has informed that consequent to all approvals having been received the name of the Company, effective from January 10, 2007, has changed to Zee Entertainment Enterprises Ltd. Zee Entertainment Enterprises Ltd has informed that the Board of Directors, vide a resolution passed by circulation on December 29, 2007, has approved the appointment of Mr. R Vaidyanathan, Professor of Finance and Control at the Indian Institute of Management, 2009

Effects Of Global Warming In Lebanon

Effects Of Global Warming In Lebanon Throughout the ages, the earth has lived happily and peacefully from any damages concerning the Ozone layer. Not so long ago, the earth experienced a dangerous/huge change not only in weather, but also in health risks concerning human beings and animal alike. Pollution, coil burning, cars causing too much smoke and many other things caused a change in our CO2 level that made a hole in our ozone layer. The ozone layer somehow controls a bit of our weather and makes planet Earth safer. This whole caused climate change which led to many changed in our life as we know it. This whole problem and change in life is called Global Warming. The cause of global warming is somewhat like a series of events; You can also call it a chain. The first stage of the causes of global warming is the reduction of the earths ozone layer. Then, there are all the carbon dioxide that is being produced on earth. Not so long ago, 8 billion tons of CO2 entered the air as stated by the main reference for global warming. Following our long road of causes, there is the Methane Gas. Methane gas can be produced by man, or from the earth itself; both contributing factors to global warming. And of course, The greenhouse effect. Global Warming has primary effects and secondary effects. Both of which are very harmful to the earth. One of the primary effects is the rise in sea level. Over the years, if global warming continues at its rate, sea level will increase by 1 inch every several years. This might not sound like a very dangerous number, but it will cause destruction and people will be forced to relocate. Most of our potable water will be converted to salt water due to rise in sea level; not to mention beach erosions, extreme weather, rain will be dangerous and cause floods, destabilization of local climate, acidic ocean and of course more fires. Secondary effects include change in crop production (decrease), many animals being extinct and a radical change in human condition. Humankind should act now. Humanity only acts when they are on the edge; something should be done right now because when we reach the edge, it will be too late for us. Many things can be done on society level and government level. Humanity should act now. Causes of Global Warming Global Warming is an existence of something on this planet that is a primary factor to the change in behavior of weather and many environmental aspects. The first and major cause of global warming began some time ago, with the discussion of a decrease in the Earths ozone layer. The decreasing of the ozone layer leads to ultra violet rays entering our planet and not going back out. The ultra violet rays do not directly cause global warming. The entrapment of ultra violet rays cause cooling of the stratosphere and troposphere. So by doing that, there is no balance in cooling and heating. Another Primary cause is Carbon Dioxide production. Carbon Dioxide or CO2 can be produced by man or by nature itself. CO2 is being produced at high and dangerous rates. Some of the CO2 produced is made by volcanic eruptions and of course humans breathing. The earth is somehow made to handle this amount only. The other CO2 productions, like the burning of fuels and coal, are very dangerous and are not being absorbed by the earth. Power plants are responsible for more than 35% of all CO2 emissions. More than 30% are produced by cars and trucks. And more than 3% are caused by aircrafts; the number might not seem high but aircraft emit CO2 directly to the troposphere. Buildings can cause almost 11% of CO2 that is being emitted. The point of all this is that almost 95% of these gases being emitted are manmade; 80% of these gases are now stuck in our atmosphere as greenhouse gases. Let us continue our journey of causes of global warming by introducing the Methane Gas. Like CO2, methane gas is produces in our planet by man and by natural happenings. The ocean, hydrates and agriculture are the primary causes of natural happenings that cause methane gas. Biomass burning, waste treatment and landfills are some of the man made things that cause the emission of Methane Gas. Methane gas is an obvious harmful gas. But what about H2O? Yes, water is a contributing factor to global warming. Excess in warm weather causes a lot of vapor. Excess in vapor in the air is harmful and can turn into a dangerous gas. After a while, it is transformed into a greenhouse gas and locked inside the atmosphere and increasing global warming. Primary effects of global warming Rising in sea levels is the primary effect of global warming. In the Polar Regions, there is a lot of ice. As global warming occurs, ice starts to melt down; as ice melts down, the sea levels must rise. Many people think that the polar melt down is the overall sea rising in the whole planet. Thats wrong. Salty water, if heated, it expands; as the planet heats up, the ocean waters will expand and the melted ice will join the ocean; all this water must go somewhere. So the waters first get to the countries that are close to sea level. People living near sea level areas will get affected primarily. Salt water intrusion is another effect of global warming. Potable water is a necessary aspect for human kind to proceed. Our planet has rivers that contain water for drinking, but with global warming, salty water will increase and expand destroying a huge percentage of potable water in our planet. Crops, like human being, also need water to live and to divide; they will reach a time where crops will decrease drastically. Fruits and vegetables need certain environmental conditions; one of which is water. With low amount of potable water, they wont be able to produce their goods. Increased rainfall is due to the increase in the weather in our climate caused by global warming. Due to increase in temperature, there is an increase in water vapor. Vapor, if heated, goes up to the sky; then it is cooled and goes down on earth in form of rain (water). Increase in water causes more erosions leading to damaged in cities and villages and destroying peoples home The Greenhouse Effect If u have ever been in a glasshouse for plants for sat in a car for about 5 minutes in a hot day then you have experienced the Greenhouse effect. The concept of the greenhouse effect is easy. Its anywhere in a box/round shaped object that is closed. Heat gets in and it cant get out. So it basically keeps hitting back and forth around it self until it is kept inside; so if the temperature outside is 25C, inside the object (car, house, etcà ¢Ã¢â€š ¬Ã‚ ¦) would be around 42C. When we talk about the greenhouse effect regarding our planet, we refer to our planet as the car of the example in the previous paragraph. Our entire planet becomes heated; and this heat is locked inside and atmosphere and cant seem to get out. So the weather increases dramatically. When the greenhouse effect occurs in our planet when the heat is gets in and bounces on the ground and then bounces off to the atmosphere and absorbs all the gasses that out in the environment causing an increase in global warming. And of course there are the secondary effects of global warming, which are as important as the primary effects and may lead to a change in humankinds life. One of the effects is a huge decrease in crop yield. A certain environmental condition must be applied to crops so that they can grow and produce more crops. But as global warming occurs, there cant be certain weather or a stabilized seasonal year so that the farmer can know or regulate their crops. Species (animal) will start to migrate from their normal habitat and even get extinct. Certain animals need certain weather for them to live. For ex. Camels live in the dessert, elephants in Africaà ¢Ã¢â€š ¬Ã‚ ¦ Global warming will change the weather forcing them to migrate. Some animal will not be able to migrate so they die where they are. Humans and animals alike have to adjust to weather. Humans will try t migrate to settle in a better ground. Disease spreads easier in a hot environment. The cool weather kills germs. The body tends to work harder to cool off. Heart problems will start to occur. To sum up, Global warming is here and is happening and is increasing by the minute. Humankind always acts on the edge of things. Well, if we reach the edge of global warming, its going to be too late to save our beloved planet. Everyone should do their part and stop the causes of global warming. Governments should also act because Global Warming is not a joke. The effect are harsh and unmerciful.

The Character of Caliban in Shakespeares Tempest Essay -- Essays on Sh

Caliban is one of the primary antagonists in William Shakespeare's play The Tempest. It is impossible to understand the Tempest without first understanding the character of Caliban. Through the exploration of the character of Caliban the reader gains an understanding of his importance within the play and that he is simply not just black and white, there is also a great deal of grey. It is the characters ambiguity that enables him to be human inside although appearing bestial on the outside. Caliban is a great example of a character being much more than one dimensional, almost to the point of being nearly a real person. While there is a great emphasis on the pure and the good, everyone has within them a darker side. Which is that of depravity and evil thoughts. This is what makes us human. It is how we deal with these thoughts and balance them that makes us a person. It is also the way in which this almost, 'alter ego' manifests itself to both to yourself and the rest of mankind, that distinguishes between good and bad people: 'This thing of darkness, I must acknowledge mine' Arguably, The Tempest is a play that focuses upon the character of Prospero and his power to punish verses his power to forgive. Many scholars believe that the play is also nearly an autobiographical work, written towards the end of Shakespeare's literary career. This idea is reinforced throughout the play, especially towards the end and in the epilogue: ?...my ending is despair, Unless I be relieved by prayer.? Epilogue: 15-16 And ?I'll break my staff, Bury it in certain fathoms in the earth, And deeper than did ever plummet sound I'll drown my book? 5:1:54-57 Therefore, our understanding of Caliban's position in th... ...our understanding of Caliban and The Tempest as a play is therefore one of great importance. He puts an angle on Prospero's character that other aspects of forgiveness and that of the wronged Duke simply do not cover. He shows up Prospero's faults and the fact that Prospero is only human, capable of anger, hatred, and punishing those who are guilty in his eyes. Works Cited Bevington, David. The Necessary Shakespeare Third Edition. United States: Pearson Education, Inc., 2009. Print. Cengage, Gale, Michael L. LaBlanc Ed.† The Tempest (Vol. 72) - Introduction." Shakespearean Criticism. Vol. 72, 2006. eNotes.com. 2003. 29 Oct, 2009. Shakespeare, William. The Tempest. The Complete Works of Shakespeare. Ed. David Bevington. 5th ed. New York: Pearson Longman, 2004. 1574-603.

Final Monster Energy Bars

Have you ever thought of eating energy drinks like Red Bull, Monster, AMP, NOSE and Rocks instead of drinking. We are not talking about any food item which will take you hours to cook food. It is not a product which comes in a large box or you have to heat it. Instead, we are launching a product which will save your time in cooking when you will eat it will provide you instant energy, nutrients and vitamins with four delicious and tempting flavors. The wait is over!! It's a launch of a product which is known as â€Å"Monster Energy Bars†, the name says it all.It is a bar which provides energy and revalidated as suggested by our tagging â€Å"To Recharge the World† Monster Beverage corporation, always believed in innovating new product with different flavors and proved themselves by satisfying customer taste buds. Monster is leading in the market for energy drinks in terms of flavors. The target group for â€Å"Monster Energy Bar† is 19 to 33 years; mainly individ uals who live an active sports life, corporate professionals, students, active youth. The product ingredients include various health factors related to our daily life.Packed with all natural ingredients such as fruit extracts, rotten, cocoa and caffeine, Monster Energy Bar is a great source of energy on the go. In the present scenario most people leaving a busy life often is avoiding healthy food and the necessary protein and calories intake which can cause health issues. Offering most of the great flavors and ingredients featured in energy drinks, Monster Energy Bar is likely to appeal all existing Monster Energy drink fans and new consumers. Mission Statement: We truly believe that time is the most valuable asset.Our main goal is to give our customers the most natural, nutritious and great tasting energy in the fastest way possible. We appreciate each and single one Of our customers and we know that our success and growth comes from not only meeting their needs, but exceeding expe ctations of our loyal consumers. We, as a team work really hard, to insure that we keep surprising and inspiring our customers with great new flavors. It makes us happy if our product helped someone to have a more productive day, reach the finish line, or simply go that extra mile.Macro – environmental analysis The macro environmental analysis is essential for the company. This analysis will help us to know whether the outside forces are beneficial for the many or not. The below are the forces which will help to determine the analysis for the product: Demographic forces will help to analyses the gender, age, income, and location. Monster Beverage Corporation already has its own target market, since â€Å"Monster Energy Bars† is a new product in terms of category and the aim is to provide energy on the go.The target market will be male and female between the age group of 19 to 33 years. The â€Å"Monster Energy Bars† are priced in such a way that youth such as st udents as well as professional (corporate people) can afford it. Strategically, location is targeted where here is lot of sport's activity, young students and commercial place are located. Economic: Sports nutrition is non-essential considered by customers, so the affordability plays an important role to market. The other factor which can affect is inflation.During inflation the spending habits of the people will change. Also, sports nutrition and particularly energy drinks and energy bars are recovering after the economy recession and appear to still growing. (Canadian Community Health Survey, 2005) Natural Forces: The natural forces which affect the products are natural calamities like earthquakes, floods, cyclone, etc. The other product ingredients related natural forces for energy bars contain Caffeine and Turin as their major ingredients which in high intake be considered not good for health.This is creating a shift to natural resources such as grains, natural caffeine or fruit based for health reasons. Technological: New trends are emerging in the sports nutrition business which is focusing on the delivery of new experiences through the development of new technology to improve the manufacturing process. Political/Governmental Regulations: The political and government regulations may affect the product. Food and drug administration may regulate the product because â€Å"Monster Energy Bars† contain caffeine content and other energy enhancements.The other impact which can affect the product is change in the government, new rules for the specific industry / category and changes in taxes. Cultural Forces: It is well known fact that Canada is multi-cultural- It has a diverse cultural where people are coming across the world. Although people are from different culture the main priority is healthy and convenient lifestyle, and sports nutrition products (I. E. Energy bars which provide energy) are the option to satisfy this need. The sports nutrition is s egmented in main categories: body builders, Pro / Amateur athletes, recreational users and lifestyle users. Canadian Community Health Survey, 2005) Marketing Segmentation: We will segment the market on the basis of Geographies, Chirography's, Demographics and Behavioral. Geographic Segmentation: This segmentation will consist of our target market location. As monster energy bar is the source of energy which is targeted for youth, sport's athletics and corporate people. The potential in the sports nutrition market is around IIS $4. 6 Billion (Euro monitor International 2010). Also is important that the maturity in energy drinks market drives the opportunity to expand the market towards the energy bars, in order attract new customers.The proportion of residents by province shows that British Columbia has the highest rate with 64% of people physically active followed by Yukon with 66% and Ontario the third with 54% (Canadian Community Health Survey, n. D. ). Chirography's Segmentation: The chirography's segmentation is based on various aspects like social class, lifestyle and personality characteristics. This segmentation will help us to identify the people from different lifestyle, their aloes and beliefs. Behavioral Segmentation: This segmentation will help Monster to segment their customers on the basis of usage of the product.The consumption of the bars will help us to segment the product to the target customers. Mostly customers are going to use for snack purpose, instant energy or during hectic work schedules. Demographic Segmentation: The demographic segmentation will help to segment the market on the basis of different perspective from customers. Monster Energy Bars will also be percept in another way because it is not just a natural bar. It is an energy bar which is healthy and active, targeting age group from 1 9 to 33 years.Also, the way We use to segment the marketing is considering the physical activity in the population by Age, Income, Gender, and p hysical activity preference in Canada. The household income play an important role a report shows that 32% of people with the highest income are physically active followed by 29% of high middle and 26% with middle household Income (Canadian Community Health Survey) Genders: Both Female & Male (with higher focus on males) Age: 19 to 33 province main focus and launch: British Columbia and Ontario MarketSegments: Young working professionals, college students and sport oriented, athletic people Income level: Middle to high Income Market Segmentation and Target Market The target market are based on the statistics that shows that the age range is important to consider because young men and women from 12 to 18 are physically active, we cannot target people under 18 due to ingredients in the energy bars and also the price is also a factor for the segment. The target market for our segment is 19 to 33 years which align very well with our product.To launch the product we will focus on Vancouv er, BC where sports s jogging, biking and swimming are the most common for the people and finally the income household targets from Middle to High in zones as: Anymore, Bellary, Greater Vancouver, Lions Bay, North Vancouver, West Vancouver (Census Data, Statistics Canada, National Housing survey, 2001). Multi-segments Our product is multi segment because Monster E Bar can benefit any type of consumer by providing instant energy. 1st Segment: Young males and females involved in various sports and recreational activities. ND Segment: Youth, college students and young working professionals. Is your product designed for consumers or business or both†¦. Why? The product is designed for consumers. Today consumers are very busy in their day to day life. Consumers are going out for long hours they can grab this bar and have it anywhere. It's for the people who needs source of energy, workout and for the students have very hectic schedule, many occasions they are rushing for meetings an d usually skip their meals. This bar is being very useful for them; it will keep them active and provides the ARQ aired energy.Why is the target market you selected profitable, sustainable, and how does it align with your product? The target market is profitable and sustainable because Monster Energy Bars has the potential to satisfy the customer needs by delivering the additional energy for the physically active people and professionals with busy work hours which directly align our target market. The initial launch itself is with four different flavors which will provide consumers to try new and different options Also, within the segment the household income of the target market is good and they will have the willingness to pay for the product.Decision on New Product Name: Strategically we have opted for name â€Å"Monster Energy Bar†. Monster Beverage Corporation has its own goodwill and very well renowned in the market for its energy drinks product. We chose this name beca use this company is well established and has provided various options to consumers in terms Of flavors and preferences. It is a new product that never existed before. It is energy drink that is in form of a bar. Monster Energy Bar is a new kind of energy bar based on ingredients and flavors of existing energy drink It's the first time when the energy drink is introduced in a form of â€Å"Monster†. Bar. â€Å"Monster† Energy bar is a soft and moist bar infused with combination f cacao, coffee and fruit flavors. It is the first and only energy bar on the market that does not consist of granola, oats, nuts and dried fruits, and is completely opposite to the rest of crunchy and chewy granola energy bars. Has absolutely different texture than a regular energy bar on today's market. â€Å"A 2009 Angus Reid survey for Contra Foods Canada found that 53% of working Canadians spent their lunch break reading, surfing the Web, or not stopping for lunch at all.If they do stop for lunch, they only break for 16-30 minutes, speaking to the need for convenience. Other attributes are also needed-?32% are looking for healthy ingredients, 25% are looking for quality, and 17% are looking for flavor. † (CNN Newswire Company, 2009) Our product is created to solve the issue above. It combines all natural, high quality and great flavors that along with compact size makes a perfect option for a quick, nutritious meal substitute that not only tastes great, but provides strong source of energy.Product Strategy The main strategy of our team is introduction of new, innovative and best fit solution for consumers when it comes to satisfying a need for extra energy. Our product is created to not only attract new potential consumers and early adopters who are willing to pay a higher price for a great quality; but entice already existing consumers to switch to our product. Thus we are planning on gaining a share of energy' bars market and keep on extending it with introduc ing new variations and flavors in the future.Upgrade Currently we are entering the market with four main flavors (Monster E Java, Monster E Cranberry/Raspberry, Monster E Citrus, and Monster E Banana). As our product will be growing we will expand the brand by introducing new labors, sizes and a bar that will consist of two flavors in one bar. We will also be able upgrade the quantity in which we sell our product by introducing such options like a bundle of two or three bars. But still it can be append with other monster products.At the same time our bar would be a perfect add on with a customer who frequently purchase energy drinks (especially Monster Energy) and would buy our energy bar on top of that. Packaging Packaging is very essential for any product development. The strategies we are going to use for packaging of â€Å"Monster Energy Bars† are clear visible of amen, logo and flavor. The logo will be same as â€Å"Monster Energy Drinks† because it has already cr eated image in the mind of the customers. This will help to draw attention towards existing customers and generate new customers.We are going to use airtight, vacuum, packaging with black, red, orange and yellow colors (corresponding to each flavor). The bar is going to have very clean and distinctive design and matte finish. The packaging will have English and French version of nutrition facts, ingredients, manufactured date, best before use and it will be certified by government (all of the ingredients are approved by required health standards). The packaging will be recyclable. On the shelves, bars would be displayed by color: black (Java), red (Berry), orange (Citrus), yellow (Banana) in that order.Pricing Strategy While launching our product we will use skim pricing strategy where we are going to set the price higher that other regular granola bars and energy drinks which are our main competition. We want our bar to be percept as a new, innovative, high quality product. By choo sing skim pricing strategy we are aiming to establish a recognizable, high quality product that will attract early adopters and those people who follow the latest trends and innovations and are looking for new and exciting products and flavors on the market.The MSP is 52. 4 CAD with a mark-up of 71 % from the unit cost of $0. 7 CAD, and there's is a margin of 48% for the wholesaler. MSP $2. 40 Wholesaler price $1. 34 Cost $0. 70 There is a cost per unit of $0. 7 CAD, includes Manufacturing materials, labeling and packing. The expected mark up for the product is 48% assuming that 44% will be the cost of the wholesale. We have calculated the cost which contains overhead expense, cost of goods sold, etc. As we have adopted skimming marketing strategies the price margin is also higher.Our MIMIC should be one that can create and nourish profitable relationships with our target customers and create an avenue for purposeful dialogue with them. For our Integrated Marketing Communications st rategy, we are going to incorporate the producer marketing activities to retailers and wholesalers who resell to our target customers, the rationale behind this is to ensure trade promotion(Cooperative Advertising) by producer and personal selling, as well as to enhance sales promotion by wholesaler or the retailer and public relations.

Compare and contrast the evil nature of Shakespeare’s antagonists

The following essay will compare and contrast the evil nature of Shakespeare’s antagonists King Richard and MacBeth.   Although Shakespeare intended his play Richard 3 to be a tragedy most of the play could be considered historical, but for the purpose of this paper it will be likened the insidiousness of MacBeth’s compromising morals.   In the dramatic terminology of degradation and tragedy these two works of art encompass the whole of these definitions.   While one is comparably a great portrayal of English kings, the other is a supreme example of how circumstance and identity may become the lingering plight of a man corrupted with autocratic power.   Both however exemplify human characteristics of paranoia, jealousy and victims of their action’s circumstances.   The following paper will play on the idea of comparing characters and event from the Shakespeare’s plays Richard 3 and MacBeth.King Richard is a gruesome man, with deformities, and a w icked personality.   He himself describes his traits as â€Å"rudely stamp'd† and â€Å"deformed, unfinish'd†, who cannot â€Å"strut before a wanton ambling nymph.†I that am curtail'd of this fair proportion, /Cheated of feature by dissembling nature, /Deform'd, unfinish'd, sent before my time /Into this breathing world, scarce half made up, /And that so lamely and unfashionable /That dogs bark at me, as I halt by them;/Why, I, in this weak piping time of peace, /gave no delight to pass away the time, /Unless to see my shadow in the sun   And descant on mine own deformity:/And therefore, since I cannot prove a lover, /To entertain these fair well-spoken days, /I am determined to prove a villain.This speech give insight into Richard’s character just as the speeches made by Lady MacBeth organize a reader to realize the depressed nature of MacBeth in comparison to his wife’s expectations from him, and his willingness to succeed with such actions, (Mac) If we should fail?(Lady M.) We Fail!But screw your courage to the sticking place,And we’ll not fail.   (Act 1, Scene 7).King Richard begins his Machiavellian procedures in gaining the throne in a similar manner as MacBeth; although, for the argument of this paper, Richard is the more evil of the two.The theme of the evil nature of man in King Richard the III deals with politics.   It is through marriage that the ugly King may become what he wants to be perceived as being; in marrying Lady Anne he allows himself the illusion that he is someone who is worthy of love even though King Richard had Anne’s husband murdered.   The transition qualities of marriage in this play serve to produce a faà §ade of change in the characters (Hunt 1997).It is the wooing of Lady Anne that the theme of love or the charade of love as it were in this play becomes apparent to the dynamic of transition.   Richard tells Anne that he killed her husband because he (Richard) loved h er,No! why? When he, that is my husband now /Came to me, as I followed Henry's corpse;/When scarce the blood was well wash'd from his hands,/Which issu'd from my otherangelhusband, /And that dead saint which then I weeping follow'd;/O! when I say, I look'd on Richard's face, /This was my wish, ‘Be thou,' quoth I, ‘accurs'd, /For making me so young, so old a widow! /And, when thou wedd'st, let sorrow haunt thy bed;/And be thy wife—if any be so mad— /More miserable by the life of thee /Than thou hast made me by my dear lord's death!' /Lo! ere I can repeat this curse again, Within so small a time, my woman's heart /Grossly grew captive to his honey words, /And prov'd the subject of mine own soul's curse:/Which hitherto hath held mine eyes from rest;/For never yet one hour in his bed /Did I enjoy the golden dew of sleep, /But with his timorous dreams was still awak'd. /Besides, he hates me for my father Warwick, /And will, no doubt, shortly be rid of me.In this line is found the bewitching personality of Richard.   In this personality there are striking similarities between King Richard and MacBeth.   Both men demand of their women obediance leastwise they go berserk when not obeyed (as is seen with the later episodes between Lady MacBeth and MacBeth) as is seen in Act One Scene Five of MacBeth as Lady MacBeth states,The raven himself is hoarse/ That croaks the fatal entrance of Duncan /Under my battlements. Come, you spirits /That tend on mortal thoughts, unsex me here, /And fill me from the crown to the toe top-full /Of direst cruelty. Make thick my blood, /Stop up th’access and passage to remorse, /That no compunctious visitings of nature /Shake my fell purpose, nor keep peace between /Th’ effect and it. Come to my woman’s breasts, /And take my milk for gall, you murd’ring ministers, /Wherever in your sightless substances /You wait on nature’s mischief. Come, thick night, /And pall thee in the dun nest smoke of hell, /That my keen knife see not the wound it makes, /Nor heaven peep through the blanket of the dark, /To cry ‘Hold, hold!’Thus is MacBeth’s evil nature propelled by his wife.   However, since MacBeth is the character whom carries on the theme of evil in his autocratic power over the throne, it may also be suggested that MacBeth is the stronger of the two characters, and henceforth, his evil nature becomes entirely his, and not something which is funneled into him from Lady MacBeth.   Therefore this demand of obseqious behavior warrents the premise of Shakespeare’s play being about the dominance of women and their gullability as Lady Anne commits to marry a man who killed her husband.   In this act is found that Shakespeare has created in Lady Anne a female character who is unable to gain retribution for her husband’s murder by sticking a knife into Richard’s chest.   Thus, as Lady Anne as a widow may have been of stro ng character, Lady Anne as she becomes the wife of Richards is duty-bound, sad, and realizes too late what her actions consists of, which is her culpability.MacBeth and King Richard are similar characters on other grounds as well.   When MacBeth’s wife urges him to murder for power, his protests are not long heard in the play, but MacBeth’s actions speak towards his depraved state. He is given to pity, and self-loathing as well as introverted nature with his overwhelming power once he achieves the throne.  Ã‚   King Richard uses a similar ploy when he convinces Anne Neville to marry him even after he kills her father and her husband.   Ã‚  Ã‚  In both characters then the capacity to hoodwink the general populace is exorbitant.   However, each character in turn must pay the price of their actions.;   it is the hunting of the boar’s quality of karma that kills Richard due to his plotting, and MacBeth dies the way the play began, as a warrior, without muc h power in politics.King Richard sees his ugliness as a crutch, as away to get people to feel sorry for him and thus gain power; King Richard does this covertly.   Richard has to disguise his true intentions leastwise he will be beheaded for treason.   Richard attempts a charade with Anne when he tells her he had her husband killed because he (Richard) loved her,No! why? When he, that is my husband now /Came to me, as I followed Henry's corse;/When scarce the blood was well wash'd from his hands,/Which issu'd from my other angel husband, /And that dead saint which then I weeping follow'd;/O! when I say, I look'd on Richard's face, /This was my wish, ‘Be thou,' quoth I, ‘accurs'd, /For making me so young, so old a widow! /And, when thou wedd'st, let sorrow haunt thy bed;/And be thy wife—if any be so mad— /More miserable by the life of thee /Than thou hast made me by my dear lord's death!' /Lo! ere I can repeat this curse again, Within so small a time, my woman's heart /Grossly grew captive to his honey words, /And prov'd the subject of mine own soul's curse:/Which hitherto hath held mine eyes from rest;/For never yet one hour in his bed /Did I enjoy the golden dew of sleep, /But with his timorous dreams was still awak'd. /Besides, he hates me for my father Warwick, /And will, no doubt, shortly be rid of me.Thus, in Richard’s view of himself and the man he truly has become is the juxtaposition of pity, jealousy and the actions therein.Another strikingly similar point of evil between these two Shakespearean plays is their willingness to gain power through any means necessary, and often times this involves murder.   The realism for MacBeth in knowing that his actions are stygian appears with Banquo’s ghost, while with Richard, the realization of evil comes from Queen Margaret.   Queen Margaret warns nobles about Richard and his devious nature, but her claims go unheeded by the table of noblemen.   Queen Margaret is ushered out or banished from the court, just as MacBeth’s choice of denying he really did see a ghost attests to him not accepting his own nature of evil.In the insanity that visits MacBeth’s character in Shakespeare’s play of the same name there is a definite difference between Richard and him, as insanity portends to evil.   MacBeth becomes increasingly insane throughout the duration of the play due in most part to the predictions and misleadings of the three witches.   MacBeth’s rise into power in Scotland was begotten due to his first murder (Clausen p. 43).MacBeth’s obvious insanity, and thus his evil nature can be seen most notably in the way in which he rules; his choices of using force, violence, and murder in his autocratic rule tend to be the persuasions of his debilitating sanity.   Although his actions may in part speak towards his psychosis, the fact of MacBeth’s personality remains in that he cannot cope with his active violence and it is way of ruling as a tyrant which also enables his role as an insane person.   MacBeth uses his position to thwart his will on the people and it is his way of ruling which leads to his further violence and his insanity.MacBeth’s evil nature may be submitted to be revealed through the introduction of the play with the three witches.   In the dialogue of the play, and the actions therein, which represent this initial scene, the true evil of MacBeth rests within his imagination, for this aggrandized factor of his personality is what drives MacBeth to desire power in its tyrant form, and through murder as Bloom states, â€Å"†¦the play depends on its horror of its own imaginings.   Imagination is an equivocal matter for Shakespeare and his era where it meant both poetic furor and a gap torn in reality, almost a punishment for the displacement of the sacred into the secular.  Ã‚   MacBeth†¦is a tragedy of the imagination† (p. 4).The shortc omings which lead to MacBeth’s degradation of mind is due in part to his own ambitions (and imagination) and his dealings with the three witches as well as his inferiority complex which in turn causes him to use violence in order to rule.   Another attribute of MacBeth’s evil nature is shown with his partner, Lady MacBeth.   It is her driving force to have MacBeth kill Duncan which furthers MacBeth’s self-doubt.   Lady MacBeth is inclusive of MacBeth’s insanity since she urges him to commit the necessary crimes to gain power while also disregarding the guilt burdening MacBeth; Lady MacBeth urges MacBeth’s evil nature,   his criminal acts, because she like her husband is addicted to power and knows the necessary means to gain such power, and so, urges her husband past the guilt, and self-doubt in order to achieve their goals.Richard plots to have Clarence killed by his own brother by making Edward believe that George of Clarence is trying to kill.   This is accomplished by Edward having a pretense of someone killing him whose name begins with the letter G (George in this case).   Richard succeeds in this plot and is named King.   However, Richard’s nephews are still in the Tower of London and could be successors to the throne once they come of age.   King Richard has Buckingham murder the nephews.   Not only does Richard succeed in his murdering campaign but he also beguiles the kingdom to believe he is a just king, as least for awhile.King Richard is abandoned on the battlefield by Lord Stanley and loses his horse and is murdered in a type of boar hunt.   These two characters are similar in this scene in their scope of personality and the actions that haunt them (Bradley p. 56).After Duncan’s murder however, Lady MacBeth’s character diminishes and so MacBeth is left even more alone in his act of betrayal which further leads to his suffering mind.   Plagued by guilt and contempt for h imself and his actions, the reader begins to see the disintegration of MacBeth.  Ã‚   Thus, it is proven that both characters of Shakespeare’s plays, King Richard 3, and MacBeth are evil.   Both Richard, and MacBeth’s mental powers show a decline in power and cohesion as the plays progress with murder and violence.The contrast between these two antagonists seem to depict no true relevant difference but in comparison the evil nature of either of these two men is one in which pure evil is seen.   In both of their quests for the throne, and the power which comes with the throne, the more evil of the two seems to be Richard, since his thirst for such a prize entails the con of marriage, as well as of killing his two young nephews, while MacBeth’s dirty deeds are supported by his wife (Bradley p. 101).These two characters are a great fascination because of their striking similarities.   Their evil nature warrants great sacrifice, as well as leading them down the path of fast glory, but ultimately ending in betrayal and death (as with Richard’s army, and as will Lady MacBeth’s eventual self-doubt as to MacBeth’s rise in power, and the means by which he gained it so swiftly).Shakespeare’s great accomplishment with these two characters is undoubtedly within the realm of pure evil, in that neither seems to have great remorse at the end of their power reign.   It is in the necessity of guilt which makes a character redeemable to an audience, and by denying any remorse for either character, Shakespeare has created two very strong, evil antagonists.   The fact that they remain of interest to the audience is found in just how despicable and evil their deeds, and just how far they are willing to push their power onto others in order to achieve the end of their goals.BibliographyBloom, H.   (2004).   Shakespeare’s MacBeth.   Riverhead Publishing, New York.Bradley, A.C. (2005).   Shakespearean Tragedy .   Adamant Media Corporation.   London.Clausen, C.   (2005).   MacBeth Multiplied.   Bodleian Publishing, Netherlands.Hunt, M.   (1997).   Shakespeare’s King Richard111 and the Problematics of Tudor Bastardy.Papers on Language & Literature, Vol. 33.Shakespeare, W. (1989).   King Richard the III. Manchester University Press, UK.Shakespeare, W.   (1990).  Ã‚   MacBeth.   Washington Square Press, New York.